Online Canine Nutritionist & Holistic Pet Health Coach | Jessica Arrington

Jessica Arrington, BRNC, CPCN, CHPHC

Meet Jessica Arrington

Certified Professional Canine Nutritionist | Holistic Pet Health Coach | Host of The Pet Parenting Reset

I'm Jessica Arrington, a Certified Professional Canine Nutritionist (CPCN), Billinghurst Raw Nutrition Certified (BRNC), and Certified Holistic Pet Health Coach (CHPHC). I've spent more than a decade in the natural pet wellness space, helping pet parents question conventional thinking, better understand their animals, and explore a more intentional approach to health.

I'm also the founder of Wild Wellness Pet and host of The Pet Parenting Reset, where I've spent more than five years having conversations with veterinarians, researchers, nutritionists, and holistic practitioners who challenge the status quo.

But my journey didn't begin with a certification. It began with my own dog, Claire.

When Claire started having seizures, I found myself asking questions that weren't being answered. That experience led me to explore fresh, species-appropriate nutrition and rethink much of what I'd been taught about caring for our animals.

What began as a change in how I fed my own dogs became an entirely different way of looking at pet health.

Over the years, I've watched pet parents navigate the same frustrating cycle: recurring digestive problems, itchy skin, chronic conditions, another prescription, another food change, and still no real understanding of what might be contributing to the problem.

I believe we can ask better questions.

That's why I developed my ReWilding approach to pet wellness — reconnecting our dogs, our cats, and ourselves with the natural world. It begins with nutrition, but it doesn't end at the food bowl. Environment, movement, stress, sunlight, connection, and the animal's individual history all deserve a place in the conversation.

My philosophy is simple: Nothing is smarter than nature.

That doesn't mean rejecting modern medicine or pretending every health problem has a natural cure. It means respecting biology, questioning assumptions, and using the tools available to make thoughtful, informed decisions for the animal in front of us.

Today, I work virtually with pet parents who want to move beyond generic advice and take a more active role in their animals' well-being. Dogs are my primary focus, but cats are very much part of the Wild Wellness family.

Because ReWilding isn't about following another rigid set of rules. It's about learning to see our animals differently — and giving them the individualized support they deserve.

 

Training & Certifications

I believe pet parents deserve to know who's guiding them, what their qualifications are, and how those qualifications translate into real-world support for their animals.

My education combines canine nutrition, raw feeding principles, and holistic pet health coaching. Together, these disciplines inform my individualized approach to supporting dogs and cats.

Certified Professional Canine Nutritionist (CPCN)

My canine nutrition education provides a foundation for evaluating dietary needs, understanding nutrients, and helping pet parents make more informed feeding decisions.

Billinghurst Raw Nutrition Certified (BRNC)

My training in raw nutrition gives me a deeper understanding of species-appropriate feeding, including raw food formulation principles, ingredient selection, and the importance of nutritional balance.

I don't believe every animal needs to eat the same way. Raw, gently cooked, fresh, or a thoughtful combination — the goal is to find what works best for the individual animal.

Certified Holistic Pet Health Coach (CHPHC)

My holistic coaching education supports the whole-animal approach I bring to my work. Nutrition is important, but so are environment, lifestyle, stress, and the many factors that influence an animal's well-being.

This is where my ReWilding philosophy comes to life.

Education doesn't stop with a certification. Through The Pet Parenting Reset, I continue learning from veterinarians, researchers, nutrition professionals, and practitioners across a wide range of disciplines. Those conversations help me ask better questions, explore emerging ideas, and bring a broader perspective to the families I work with.

How I Work With You and Your Pet

I don't believe in one-size-fits-all pet wellness. And I certainly don't believe the answer to every problem is another supplement, prescription, or bag of food.

My approach begins with asking better questions.

When we work together, we look beyond the immediate concern and explore the bigger picture. What is your dog or cat eating? What does their daily environment look like? How are they sleeping, moving, digesting, and responding to stress? What has their health history looked like, and what might we be overlooking?

This is the foundation of my ReWilding approach — reconnecting our animals with the biological and environmental foundations of health.

Nutrition That Respects Biology

Food is foundational, but there's no single perfect diet for every animal.

Whether we're exploring raw feeding, gently cooked meals, fresh food additions, or improving an existing diet, my goal is to help you understand what you're feeding, why you're feeding it, and how to make it nutritionally appropriate for your individual pet.

Looking Beyond the Food Bowl

Health doesn't begin and end with nutrition.

We also explore your pet's environment, exposure to household chemicals, opportunities for movement and outdoor time, stress, rest, and connection.

Sometimes ReWilding means changing what's in the bowl. Sometimes it means changing what's happening around it.

Supporting the Whole Animal

Rather than viewing symptoms in isolation, I help you look for patterns across your pet's history, nutrition, digestion, lifestyle, and environment.

When appropriate, we can explore targeted nutritional support, herbs, and other holistic modalities, considering their evidence, safety, and suitability for your pet.

The goal isn't to chase symptoms with an endless collection of products. It's to understand what may be contributing to imbalance and make intentional changes that support the body's normal functions.

Education Over Dependency

This might be the most important part of my work.

I don't want you to need me forever.

I want you to understand your animal better, feel confident asking questions, recognize meaningful changes, and become an informed advocate for their health.

Because ReWilding isn't another set of rules to blindly follow.

It's learning to question everything, reconnect with nature, and make decisions with intention.

A Different Perspective on Pet Nutrition & Wellness

If you've found your way here, there's a good chance you've already tried a few things.

Maybe you've switched foods more times than you can count. Maybe your dog has recurring digestive issues, itchy skin, or chronic health concerns that never seem to fully resolve. Maybe you've been told everything looks normal, but you can see that your animal isn't thriving.

Or maybe nothing is wrong at all. You simply want to be proactive about your pet's health rather than waiting for something to go wrong.

Either way, I believe you deserve more than a one-size-fits-all approach.

Questioning the Conventional Paradigm

Much of modern pet healthcare is organized around diagnosing and treating disease. That work can be essential, but I believe there's room for a broader conversation about the foundations of health.

What are we feeding our animals? How does their environment affect them? Are we considering the role of movement, stress, rest, and connection with nature? And are we asking enough questions about why certain health patterns keep appearing?

These are the questions that guide my work.

I'm particularly interested in how nutrition and lifestyle can complement veterinary care, especially when conventional approaches haven't provided the clarity a pet parent is looking for.

Returning to Nature Without Abandoning Science

My ReWilding philosophy isn't about rejecting everything modern.

It's about recognizing that our dogs and cats are biological beings with needs shaped by evolution, while also using scientific evidence to understand how best to meet those needs today.

That means questioning marketing claims, examining ingredients, understanding nutritional requirements, and being willing to challenge long-held assumptions.

It also means recognizing that natural doesn't automatically mean safe, and conventional doesn't automatically mean wrong.

I believe the most valuable approach is one that remains curious, informed, and focused on the individual animal.

A Complementary Approach to Veterinary Care

I'm a Certified Professional Canine Nutritionist and Certified Holistic Pet Health Coach, not a veterinarian or board-certified veterinary nutritionist.

I don't diagnose medical conditions, prescribe medications, or replace veterinary care.

What I offer is another perspective — one that emphasizes nutrition, environmental wellness, lifestyle, education, and thoughtful holistic support.

When your pet needs veterinary diagnostics or medical treatment, those remain important parts of the picture. My role is to help you better understand your options, ask informed questions, and build supportive daily practices around your animal's individual needs.

You shouldn't have to choose between asking questions and getting appropriate care. You can do both.

Beyond Coaching: The Wild Wellness Pet Ecosystem

My work doesn't stop with individual coaching sessions. Education, curiosity, and connection are at the heart of everything I do.

The Pet Parenting Reset Podcast

For more than five years, I've hosted The Pet Parenting Reset, having conversations with veterinarians, researchers, nutritionists, and holistic practitioners who are willing to question conventional thinking and explore different approaches to animal health.

These conversations have introduced me to a wide range of perspectives, from species-appropriate nutrition and integrative veterinary medicine to Traditional Chinese Veterinary Medicine, herbal support, environmental wellness, and emerging areas of research.

I don't believe any one person has all the answers. The podcast gives me the opportunity to keep learning, challenge my own assumptions, and share those conversations with pet parents who want to make more informed decisions.

That ongoing education and the professional connections I've developed through the show also inform the perspective I bring to my coaching clients.

Wild Wellness Pet: ReWilding Pet Wellness

Wild Wellness Pet is where that philosophy becomes something you can put into practice.

Through educational resources, holistic pet health coaching, thoughtfully curated products, and wellness tools, my goal is to make a more nature-connected approach to pet care accessible to everyday pet parents.

You'll find resources focused on fresh and species-appropriate feeding, gut health, environmental wellness, and other aspects of whole-animal care.

I also offer bioenergetic assessments as an exploratory wellness tool. These assessments are not scientifically validated diagnostic tests and should not be used to diagnose disease, identify confirmed allergies, or replace veterinary testing. Instead, I use Traditional Chinese Medicine principles to uncover patterns in the stressors found in the results. 

Not every animal needs another supplement or specialized product. Sometimes the most meaningful changes begin with understanding nutrition, improving the home environment, or simply spending more time outdoors.

ReWilding Is Bigger Than the Food Bowl

At its core, ReWilding is about reconnecting with the natural world and questioning the idea that more intervention always means better health.

It's about becoming more intentional with what we feed, what we bring into our homes, how we live alongside our animals, and the choices we make on their behalf.

My hope is that through the podcast, Wild Wellness Pet, and my coaching work, more pet parents feel empowered to ask better questions, continue learning, and become confident advocates for their animals.

Because ReWilding isn't just a feeding philosophy. It's a different way of thinking about wellness.

What It Looks Like to Work With Me

Working with a holistic pet health coach isn't about being handed another generic protocol or a shopping list of supplements.

It's about having someone in your corner who listens, asks thoughtful questions, and helps you connect the dots.

Whether you're looking to improve your dog's diet, navigate ongoing health challenges, or take a more proactive approach to wellness, our work begins with understanding your animal as an individual.

1. We Start With Your Pet's Story

Before making recommendations, I want to understand the whole picture.

We'll discuss your pet's health history, current diet, lifestyle, environment, and the concerns that brought you here. We'll also talk about what you've already tried, what has or hasn't worked, and what you're hoping to accomplish.

This isn't just about collecting information. It's about looking for patterns and identifying areas where nutrition and lifestyle support may make a meaningful difference.

2. We Build an Individualized Plan

From there, we'll explore practical changes that make sense for your pet and your life.

Depending on your goals, that might include improving dietary quality, transitioning to fresh food, evaluating nutritional balance, exploring appropriate supplements, or making changes to your pet's daily environment.

I don't believe in throwing everything at an animal at once. We want intentional changes, clear reasoning, and a plan you can realistically maintain.

3. We Learn, Adjust, and Move Forward

Your pet isn't a static checklist, and their wellness plan shouldn't be either.

Depending on the coaching package, we'll use follow-up conversations and email support to discuss progress, evaluate what you're observing, and adjust our approach when appropriate.

I'll also help you understand the reasoning behind recommendations, so you're not simply following instructions without knowing why.

My Goal Is to Empower You

Ultimately, I want you to become more confident in understanding and advocating for your animal.

I want you to know how to ask better questions, evaluate information, and make thoughtful decisions without feeling overwhelmed by conflicting advice.

You don't need to become a canine nutritionist yourself. That's what I'm here for.

But you deserve to understand the choices you're making for the animal you love.

That's what working together is really about: education, intention, and a more connected approach to your pet's well-being.

Ready to explore your options? View Holistic Pet Health Coaching & Consultations

Ways We Can Work Together

Every dog and cat is different, and so is the support they need. Whether you're ready to rethink your pet's diet, explore a more holistic approach to ongoing health concerns, or better understand their wellness needs, there's a place to begin.

Leaky Gut & Food Sensitivities Support

Is your dog constantly itching, dealing with recurring ear problems, or struggling with digestive issues? These symptoms can have multiple causes, and nutrition is one important piece of the puzzle.

We'll explore your pet's diet, history, environment, and potential contributing factors to develop an individualized wellness plan that supports digestive health, nutritional balance, and overall well-being.

Explore the Leaky Gut & Food Sensitivities Package

Renewal Protocol: Holistic Support for Chronic Health Concerns

When your pet has ongoing health challenges, it's easy to feel like you're constantly managing the next problem without ever seeing the bigger picture.

The Renewal Protocol takes a whole-animal approach, exploring nutrition, lifestyle, environment, and health history to identify opportunities for supportive changes.

This program is designed to complement appropriate veterinary care while helping you become a more informed and confident advocate for your pet.

Explore the Renewal Protocol

ReWild Your Pet's Diet: Fresh & Species-Appropriate Nutrition

Ready to move beyond conventional feeding but overwhelmed by conflicting advice about raw, fresh, or gently cooked diets?

This program helps you understand your dog's or cat's nutritional needs and explore a more species-appropriate approach to feeding.

We'll discuss ingredients, nutritional balance, feeding methods, and practical ways to make sustainable improvements without relying on guesswork or internet feeding trends.

Explore ReWild Your Pet's Diet

Bioenergetic Report Review

If you've purchased a Wild Wellness Pet bioenergetic assessment, you may want help understanding the terminology and wellness concepts presented in your report.

In this recorded review, I explain the report through a Traditional Chinese Veterinary Medicine (TCVM)-informed perspective and discuss how its themes might relate to broader wellness considerations.

Bioenergetic assessments are not validated diagnostic tests and cannot establish food allergies, disease, organ dysfunction, or nutrient deficiencies. Any concerning findings or symptoms should be evaluated using appropriate veterinary methods.

Explore Recorded Report Review

Explore Wild Wellness Pet Testing & Wellness Resources

Not Sure Where to Start? Let's Talk.

Maybe your dog has been struggling with digestive issues, recurring skin problems, or a health concern that doesn't seem to have a clear answer.

Maybe you're ready to explore fresh feeding but don't know where to begin.

Or maybe you're simply questioning what you've always been told about pet health and wondering if there's a more natural, intentional way forward.

You don't have to figure it all out on your own.

I offer a free 15-minute discovery call so we can talk about what's going on with your dog or cat, what you've already tried, and what you're hoping to accomplish.

This isn't a sales pitch or a promise of a quick fix. It's an opportunity to ask questions, get to know each other, and see whether my approach is the right fit for you and your pet.

And if I'm not the right person to help, I'll tell you that, too.

My goal has always been to help pet parents feel more informed, more empowered, and more connected to the animals they love.

Ready to start ReWilding your pet's wellness?

Book Your Free 15-Minute Discovery Call

Let's question everything, reconnect with nature, and find a path forward that makes sense for your animal.